Sporting Goods

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Tennis accessories, primarily rackets and shoes
Marketing Strategy: To create interest for new racket and shoe technology.
Introduction: January 2000
Number of Displays: 95
Distribution: Sporting goods stores
Construction/Materials: Aluminum tubing and Sintra perf board
P-O-P Company: Nimlok Display and Exhibit Solutions Worldwide, Miles, Ill.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist HP Tour and HP Eclipse golf balls
Marketing Strategy: To educate the customer about the features of each product in the family line. The product-specific headers detail the golf balls' unique qualities so the correct ball can be matched to the golfer's playing profile.
Introduction: December 1999
Number of Displays: 2,000
Distribution: Golf product retailers, pro shops

Product: Twin Jet Fin swim fins
Number of displays: 1,000
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Distribution: Independent dive centers
Introduction: March 2000
Duration: Permanent
Construction: Brushed aluminum
Display set-up: Retail staff
A new display for ScubaPro swim fins allows consumers to view the product from all angles.

Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up.