Sporting Goods

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

The P-O-P pieces created for this promotion include product attributes that inform consumers of what Vibram is known for -- grip, traction and durability.
Producer: Albert Basse and Associates, Stoughton, Mass.

This display provides information on Head's new Intelligence ski line. The brochure holder can also be used alone on slatwall, gridwall or slatgrid.
Producer: Concept Designs, Mountain View, Calif.

The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store

TaylorMade Golf's shop environment is currently in 300 golf stores worldwide. It showcases the 2002 golf line, including the Carlsbad, Calif.-based company's R500 Series. Designed to stimulate sales and strengthen retail partnerships, it also provides easy consumer access to product technologies through brochures and collateral materials.
Producer: NIR Inc., Portland, Ore.

The P-O-P pieces created for this promotion include product attributes that inform consumers of what Vibram is known for -- grip, traction and durability.
Producer: Albert Basse and Associates, Stoughton, Mass.