Data and analytics leader Vikram Somaya will help Ripple Street expand its solutions and create deeper consumer connections at scale for top brands and agency partners.
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.
