Retail

Niccolo Gloazzo discusses the broth and soup brand's approach to retail media and how it competes with the bigger, legacy brands.

P2PI chats with Kettle & Fire’s Niccolo Gloazzo on the brand's retail media strategy and the unique challenges of being a small- to mid-sized brand in the space.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Belk Media Network, developed in partnership with Criteo, utilizes sponsored products and onsite display ads, and it will expand to additional formats in 2025.

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.

Here is a sampling of how brands in the beverage alcohol (BevAlc) category have activated at retail over the past six months.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.