Produce

   McDonald's Corp., Oak Brook, Ill., introduced its first full-length home video starring Ronald McDonald in October to consumers at participating McDonald's restaurants nationwide. The 40-minute video was available for $3.49 with any purchase. "Scared Silly" was the first video in the series to be introduced. Another will be introduced early this year and the third during the summer. Customers were made aware of the offer with P-O-P materials that included window graphics, counter cards, floor graphics and in-store signage.

Display Pack Plus International Corp.
Exclusively Pet Inc.
Comments: Due to the unique nature of the product line -- baked cookies for dogs -- this display had to stand out in a retail environment A bakery cart theme was adopted to provide a link to the human market, part of the marketing concept behind the product. The durable wood construction and functional wooden wheels allow it to be moved easily to either endcap or freestanding display locations.

Conocraft A Creative Solutions Group Co.
Otis Spunkmeyer
Comments: This "shop-around" table for bakery products accommodates easy product rotation. The table has vacuum-formed, two-sided litho graphics and a multi-tiered tabletop that creates the dimensional effect of graduated elevation. Casters and adjustable wings allow for placement in a variety of store locations. Assembly can be accomplished within ten minutes.

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

TLP
Pizza Hut
Comments: The goal of this display was to help develop a personality for a new pizza product and to raise consumer awareness. One of the keys to the success of the program was developing unique ways of photographing the pizza so it would enhance the look of the product's special crust and edge-to-edge topping.

Wunderman Cato Johnson
Taco Bell