Produce

Client: Applause Inc., Los Angeles
Product Promoted: Kids' meal toy packaging
Objective: To provide collector-quality display boxes for toys at Taco Bell, KFC and Pizza Hut restaurants.
Number of Packages: 53 million
Introduction: May 1999
Producer: Insomnia Creations Inc., Santa Monica, Calif.

Client: Pizza Hut Inc., Dallas
Product Promoted: Star Wars toys
Objective: To greet customers near the front entrance of stores and entice them to buy Star Wars toys.
Number of Displays: 4,200
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell cup toppers
Objective: To promote sales of four Taco Bell cup toppers and cups. The display allows for easy replacement of other cups when cup toppers sell out at the store level.
Number of Displays: 3,500
Introduction: May 1999
Construction: C2S, mounted on 70-point board, PETG, barbed cords, skyhook and cord
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell collectible toys
Objective: To promote sales of nine Star Wars/Taco Bell collectible toys.
Number of Displays: 3,500
Introduction: May 1999
Construction: Foamboard, PETG, mounted litho
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Product: Kid's meal toys
Number of displays: 5,000
P-O-P companies: Rapid Displays, Wicklander Printing, both of Chicago; Poster Display, Indianapolis; Wunderman Cato Johnson, Irvine, Calif.
Distribution: Franchised restaurants
Introduction: February 1999
Duration: Temporary
Construction: Corrugated cardstock
Display set-up: Retail staff
Taco Bell teamed up with Mattel Toys to offer Matchbox toy cars in its kid's meals.

Client: Texaco (Star Mart convenience stores), Houston
Products Promoted: Pepsi fountain drinks
Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.