Predictive Analytics

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

Retailers addressing the need for customer exposure data can consider three strategies, writes executives from FocusKPI.

Here’s how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen.

Attitudes vary most strongly by age, but personalization and rewards could be key to winning over consumers who remain undecided.

The capabilities include full-funnel insights to help brands launch new products and extending its measurement and optimization ad tech to all advertisers.

The collaboration underscores the companies’ shared goal to democratize retail media.

New research reveals that while 37% of shoppers are buying more frequently due to personalized recommendations, a significant pullback in spending is expected in 2025.

Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.