Predictive Analytics

Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.

P2PI members are invited to attend a 60-minute educational webinar exploring the impact on performance metrics and how relevance is fueling emerging technologies in the retail search landscape.

Here's a snapshot of an industry leader from the P2PI member community.

We break down the highly fragmented sector by the numbers and talk with companies creating solutions to help brands reach regional and loyal customer bases through deterministic data.

Companies that embrace the technology now could have a competitive edge to optimize strategies, says Richard Bell of Behaviorally.

Catch up on what you missed at the Path to Purchase Institute and SMG event in London.

Kevel's Paul Astbury shares what he learned from engaging discussions on crucial topics, such as first-party data, in-store digital transformation and effective measurement strategies for RMNs.

The retailer is leveraging AI and GenAI tools and features that create more customized homepages, vet influencers, enhance search results, generate product reviews and more.

UB Media will allow brands and service providers, such as Hulu, PayPal and DoorDash, to advertise relevant offers and messages at the post-purchase moment.

The convenience store giant will open 500 “standard stores” by 2027, with 125 opening in 2025. This new format is larger and more contemporary, and includes more fuel pumps, fresh food and digital offerings.