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Personal Care

  • Chap Stick Display

    Client: Whitehall-Robins, Madison, N.J.
    Comments: This nine-bin lipcare center merchandises six Chap Stick products and three Rite-Aid lip balms. The unit hangs above the gum at checkout counters.
    Introduction: June 2001
    Size of Run: 1,565
    Construction/Materials: Styrene extrusion, galvanized wire bracket, four-color adhesive label, four-color SBS graphics
    Distribution: Rite-Aid drugstores
    P-O-P company: Henschel-Steinau, Englewood, N.J.
    Chap Stick Display
  • John Abate Waterfall Display

    Client: John Abate International, Scottsdale, Ariz.
    Size of Run: 1,000
    Producer: BluWorld Innovations, Winter Park, Fla.
    Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
    Comments: Water cascades gently down the back panel of this display to add visual interest and draw attention to the products.
    John Abate Waterfall Display
  • Oral-B Stages Countertop

    A drugstore PDQ display with the tagline "Bring the Fun of Disney to Brushing!" features both the Stages toothbrushes and toothpastes.
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Oral-B Stages Countertop
  • Oral-B Stages Shelf Talker

    Images of real kids were used on the P-O-P, such as this shelf talker, to show that the products are for kids and kids can identify with them.
    Producer: Promo Edge, Neenah, Wis.
    Oral-B Stages Shelf Talker
  • Promotional Program Shows Brushing Isn't Child's Play

    Extensive research and P-O-P back Gillette's Oral-B stages launch
  • Nivea Mixed Power Wing/Floorstand

    Retail Category: Department Stores/Cosmetics & Fragrances
    Display Type: Freestanding - Temporary
    Client: Beiersdorf Inc.
    Producer: Triangle Display Croup, Philadelphia
    Size of Run: 4,000
    Comments: This combination floorstand and power wing was designed to introduce the Nivea for Men line of washing, shaving and after shave products.
    Nivea Mixed Power Wing/Floorstand
  • Ear Piercing Station

    Retail Category: Mass Merchants
    Display Type: Freestanding - Permanent
    Client: Inverness Corp. for Wal-Mart Stores
    Producer: Top Down Merchandising LLC, Riverside, R.I.
    Size of Run: 2,950
    Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.
    Ear Piercing Station
  • ISO Endcap

    Retail Category: Department Stores: Cosmetics & Fragrances
    Display Type: Endcaps & Power Wings
    Client: Zotos International
    Producer: Katherine Frank Creative Inc., Lombard, Ill.
    Size of Run: 2,500
    Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.
    ISO Endcap
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