Personal Care

Retail Category: Department Stores/Cosmetics & Fragrances
Display Type: Freestanding - Temporary
Client: Beiersdorf Inc.
Producer: Triangle Display Croup, Philadelphia
Size of Run: 4,000
Comments: This combination floorstand and power wing was designed to introduce the Nivea for Men line of washing, shaving and after shave products.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Inverness Corp. for Wal-Mart Stores
Producer: Top Down Merchandising LLC, Riverside, R.I.
Size of Run: 2,950
Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.

Retail Category: Department Stores: Cosmetics & Fragrances
Display Type: Endcaps & Power Wings
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 2,500
Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.

Retail Category: Mass Merchants
Display Type: Retail - Account Specific
Client: The Procter & Gamble Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 1,000
Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.

Client: Unilever HPC, New York
Product Promoted: Lotion
Comments: Open trays and clear product chutes enhance product visibility in this display designed to launch Caress lotion.
Introduction: March 2000
Size of Run: 28,000
Construction/Materials: Corrugated, flexography, lithograpy, PVC
P-O-P Company: Advertising Display Company, Lyndhurst, N.J.

Client: Unilever HPC, New York
Products Promoted: Dove body wash
Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
Introduction: March 2001
Size of Run: 250
Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Product: Bristol-Myers Squibb Keri Lotion
Number of displays: 800
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Wal-Mart supercenters
Introduction: May 2001
Duration: Temporary
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia