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Personal Care

  • Face Stick Power Wing

    Client: Whitehall-Robins, Madison, N.J.
    Comments: This miniature peg wing display was designed to be tucked within the skincare section or up front to spur impulse sales.
    Introduction: October 2001
    Size of Run: 2,000
    Construction/Materials: Litho-printed corrugated
    P-O-P company: Henschel-Steinau, Englewood, N.J.
    Face Stick Power Wing
  • Chap Stick Display

    Client: Whitehall-Robins, Madison, N.J.
    Comments: This nine-bin lipcare center merchandises six Chap Stick products and three Rite-Aid lip balms. The unit hangs above the gum at checkout counters.
    Introduction: June 2001
    Size of Run: 1,565
    Construction/Materials: Styrene extrusion, galvanized wire bracket, four-color adhesive label, four-color SBS graphics
    Distribution: Rite-Aid drugstores
    P-O-P company: Henschel-Steinau, Englewood, N.J.
    Chap Stick Display
  • John Abate Waterfall Display

    Client: John Abate International, Scottsdale, Ariz.
    Size of Run: 1,000
    Producer: BluWorld Innovations, Winter Park, Fla.
    Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
    Comments: Water cascades gently down the back panel of this display to add visual interest and draw attention to the products.
    John Abate Waterfall Display
  • Mustela Baby Counter

    Client: Mustela, Waukegan, Ill.
    Size of Run: 150
    Producer: Lingo Manufacturing Co., Florence, Ky.
    Division: Permanent, Health Care: Personal Hygiene
    Comments: Mustela discovered more than 30% of their prior display programs had been damaged in freight, so this unit was constructed of durable steel and acrylic. Placing the literature pocket in the base helped to maintain the display's small footprint.
    Mustela Baby Counter
  • Zim's Crack Creme Displays

    Product: Zim's Crack Crème
    Number of displays: 20,000
    P-O-P companies: Meridian Displays & Merchandising (power wing, mini, wing), St. Paul, Minn.; Sebring Container Corp. (PDQ tray), Salem, Ohio
    Distribution: Pharmacies, drugstores, mass merchants
    Introduction: November 2001
    Duration: Semipermanent
    Construction: Four-color graphics litho-laminated to E-flute corrugate
    Display set-up: Retail staff
    Zim's Crack Creme Displays
  • Johnson & Johnson Kids Care Display

    Client: Johnson & Johnson, Skillman, N.J.
    Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
    Introduction: September 2001
    Size of Run: 1,200
    Construction/Materials: Injection-molded plastic, litho-printed header
    P-O-P company: Henschel-Steinau, Englewood, N.J.
    Johnson & Johnson Kids Care Display
  • RoC Outpost Display

    Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
    Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
    Introduction: November 2001
    Size of Run: 1,500
    Construction/Materials: Two-color direct printing, SBS, corrugate
    P-O-P company: Smurfit-Stone Display Group, Cincinnati
    RoC Outpost Display
  • Kenra "Big Can"

    Client: Kenra, Indianapolis
    Size of Run: 1,200
    Producer: The Display Link Inc., Babylon, N.Y
    Division: Semi-Permanent, Hair and Skin Care: Hair Styling and Coloring Products
    Comments: This large replica of the Kenra spray can reinforces brand identity while providing a secondary placement location, thus reducing the risk of retailers running out of stock.
    Kenra "Big Can"
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