Personal Care

Client: Nioxin Research Labs, Lithia Springs, Ga.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Producer: The Display Connection Inc., Moonachie, N.J.

Client: Beiersdorf Inc., Wilton, Conn.
Size of Run: 5,500
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Comments: The display was designed to maximize the four-way shelves used at Wal-Mart stores. It has custom-designed inserts and holds an assortment of Q10 Plus products.

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Whitehall-Robins, Madison, N.J.
Comments: This miniature peg wing display was designed to be tucked within the skincare section or up front to spur impulse sales.
Introduction: October 2001
Size of Run: 2,000
Construction/Materials: Litho-printed corrugated
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: Whitehall-Robins, Madison, N.J.
Comments: This nine-bin lipcare center merchandises six Chap Stick products and three Rite-Aid lip balms. The unit hangs above the gum at checkout counters.
Introduction: June 2001
Size of Run: 1,565
Construction/Materials: Styrene extrusion, galvanized wire bracket, four-color adhesive label, four-color SBS graphics
Distribution: Rite-Aid drugstores
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: John Abate International, Scottsdale, Ariz.
Size of Run: 1,000
Producer: BluWorld Innovations, Winter Park, Fla.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Comments: Water cascades gently down the back panel of this display to add visual interest and draw attention to the products.

A drugstore PDQ display with the tagline "Bring the Fun of Disney to Brushing!" features both the Stages toothbrushes and toothpastes.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Images of real kids were used on the P-O-P, such as this shelf talker, to show that the products are for kids and kids can identify with them.
Producer: Promo Edge, Neenah, Wis.

Extensive research and P-O-P back Gillette's Oral-B stages launch