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Personal Care

  • Crest Whitestrips Endcap

    Retail Category: Mass Merchants
    Display Type: Retail - Account Specific
    Client: The Procter & Gamble Co.
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Size of Run: 1,000
    Comments: A graphic panel on this endcap contains a before and after mirror used to simulate the effect new Crest Whitestrips dental whitening product could have on a customer's own teeth. Supporting graphics demonstrate the product's three-step application process.
    Crest Whitestrips Endcap
  • Caress Body Lotion Display

    Client: Unilever HPC, New York
    Product Promoted: Lotion
    Comments: Open trays and clear product chutes enhance product visibility in this display designed to launch Caress lotion.
    Introduction: March 2000
    Size of Run: 28,000
    Construction/Materials: Corrugated, flexography, lithograpy, PVC
    P-O-P Company: Advertising Display Company, Lyndhurst, N.J.
    Caress Body Lotion Display
  • Dove Body Wash Interactive

    Client: Unilever HPC, New York
    Products Promoted: Dove body wash
    Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
    Introduction: March 2001
    Size of Run: 250
    Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
    P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division
    Dove Body Wash Interactive
  • Keri PDQ

    Product: Bristol-Myers Squibb Keri Lotion
    Number of displays: 800
    P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
    Distribution: Wal-Mart supercenters
    Introduction: May 2001
    Duration: Temporary
    Construction: E- and B-flute corrugated, four-color litho
    Display set-up: Retail staff
    When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.
    Keri PDQ
  • L'Oreal RevitaLift Complete PDQ

    Client: L'Oreal USA Inc., New York
    Product Promoted: RevitaLift Complete skin cream
    Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
    Introduction: February 2001
    Size of Run: 1,300
    Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia
    L'Oreal RevitaLift Complete PDQ
  • Fruit Frappe Lotions Display

    Client: Upper Canada Soap & Candle Makers, Mississauga, Ontario
    Products Promoted: Fruit Frappe lotions
    Comments: Designed to launch a complete line of lotions, this metal and wire unit features a soft chrome finish that lets the product colors speak for themselves. An attractive Sintra header creates a highly visible, colorful presence at retail.
    Introduction: August 2000
    Size of Run: 500
    Construction/Materials: Metal tube frame, powder-coated wire, wood inserts, Sintra header
    Fruit Frappe Lotions Display
  • Wella Lifetex Display

    Retail Category: Specialty Shops
    Display Type: Permanent - Freestanding or Aisle Displays
    Client: The Wella Corp.
    Producer: Art Merchandising Inc., New York
    Size of Run: 13,750
    Comments: Designed for salons and spas, this display functions as a workstation as well as a product merchandiser so stylists can use Lifetex products when working on clients' hair.
    Wella Lifetex Display
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