Personal Care

A profile of Gino De Luca, director of permanent merchandising for The Gillette Co.

Client: Procter & Gamble, Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: This display showcases the Pantene collection of shampoos, conditioners and styling products and thus encourages use of the entire line. A Q&A interactive tool helps consumers choose products for specific looks. The display shipped fully assembled and features casters for easy movement.

Client: Dial Corp., Scottsdale, Ariz.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: The vacuum-formed tray of this display simulates the foamy look of Nature's Accents shaving creams. The irregularly shaped tray and simple header were designed to stand out in crowded mass merchandise markets and appeal to the target audience of young females.

Client: Unilever HPC - USA, Greenwich, Conn.
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: A curved, hinged product door on the front and clear windows on the side make this prepacked counter display unique. The display's low unit cost of less than $3 represents a good value since it holds 48 pieces of product.

Client: Church & Dwight Co., Princeton, N.J.
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Comments: A combination of two pre-packed product trays allows retailers to customize the product mix of Arm & Hammer products based on store profiles. Retailers can cross-merchandise the products in a variety of out-of-category scenarios.