Personal Care

Retail Category: Specialty Shops/Services
Display Type: Countertop - Permanent
Client: American Crew
Producer: The Display Link Inc., Babylon, N.Y.
Size of Run: 68,600
Comments: These injection-molded units organize and merchandise two brand names targeting different customers. Color-keyed to distinguish the brands, the units are modular to allow for individual placement or tandem deployment.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Retail Category: Specialty Shops
Display Type: Permanent - Freestanding or Aisle Displays
Client: The Wella Corp.
Producer: Art Merchandising Inc., New York
Size of Run: 13,750
Comments: Designed for salons and spas, this display functions as a workstation as well as a product merchandiser so stylists can use Lifetex products when working on clients' hair.

Retail Category: Drugstores and Health Stores
Display Type: Permanent Counter Display
Client: Unilever of Mexico
Producer: Armo P-O-P, Mexico City
Size of Run: 625
Comments: The display enables Unilever-HPC products to be placed in a single space, unifying brand quality and image. A versatile, removable-shelf layout allows product to be easily organized and well stocked.

A profile of Gino De Luca, director of permanent merchandising for The Gillette Co.