Personal Care

Timely marketing focuses attention on outdoor safety products

Client: Unilever HPC-USA, Greenwich, Conn.
Products Promoted: Caress Lotion line
Objective: The sales of cosmetic skin care products has grown over the last two years and is expected to continue its growth. With the expansion of the Caress Master Brand into the lotion category, the client can capitalize on this growth while offering the specialty experience to the mass consumer.
Introduction: March 2000
Construction/Materials: Corrugated, flexography, lithography and PVC
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: The Procter & Gamble Co., Cincinnati
Size of Run: 550
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Objectives: The unit's goal was to drive regimen (shampoo, conditioner, styling products) trial. Since the unit held the full assortment of products, they were shelved by collection to allow the consumer to easily identify the right product for the desired effect. Durability was important because the unit was intended to stay up for six months.

Client: Soft Sheen, Chicago
Distribution: Health and beauty aid sections of large and small retailers
Size of Run: 2,000
Producer: Pride Container Corp., Chicago
Division: Temporary, Hair and Skin Care: Hair Styling and Coloring Products
Objectives: The new and bold line of hair coloring products needed displays that would generate interest. Each display was created to convey the exciting possibilities that exist for home application of hair colorings by the retail customer.

Client: Coty Inc., New York
Size of Run: 10,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Objectives: These dump bins are shaped like small bathtubs to give consumers a bath-time feeling when they're looking at the product. The tubs can be placed on countertops or endcaps at retail.