Personal Care

Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand

The enzymetherapy floorstand for Alterna Professional Haircare was designed to draw attention to the hair-strengthening line in hair salons.
Producers: Katherine Frank Creative, Lombard, Ill. (design); Rapid Displays, Chicago and Union City, Calif. (production)

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Comments: This display was designed for both drugstores and surf shops. The unit can be used on wheels for enhanced mobility, affixed to a gondola or installed as an endcap. Although the unit is relatively expensive compared to other suncare product displays, it is designed to last several years.
Introduction: February 2001
Size of Run: 1,200
Construction/Materials: Metal tubing and support shelves, vacuum-formed surfboards, screened logo header, acrylic casters

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.

Client: Nioxin Research Labs, Lithia Springs, Ga.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Producer: The Display Connection Inc., Moonachie, N.J.

Client: Beiersdorf Inc., Wilton, Conn.
Size of Run: 5,500
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams
Comments: The display was designed to maximize the four-way shelves used at Wal-Mart stores. It has custom-designed inserts and holds an assortment of Q10 Plus products.

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati