Personal Care

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
Introduction: November 2001
Size of Run: 1,500
Construction/Materials: Two-color direct printing, SBS, corrugate
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Kenra, Indianapolis
Size of Run: 1,200
Producer: The Display Link Inc., Babylon, N.Y
Division: Semi-Permanent, Hair and Skin Care: Hair Styling and Coloring Products
Comments: This large replica of the Kenra spray can reinforces brand identity while providing a secondary placement location, thus reducing the risk of retailers running out of stock.

Client: Helen of Troy, El Paso, Texas
Size of Run: 1,000
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs
Comments: This small pallet display provides large graphic panels to reinforce brand awareness, but it breaks down into individual trays as product sells through and is consolidated onto shelves.

Client: The Gillette Co. - Braun Division, Boston
Size of Run: 1,500
Producer: Kendal King, Kansas City, Kan.
Division: Temporary, Hair and Skin Care: Brushes, Hair Dryers, Razors and Combs
Comments: The objectives of this display were to get more than 250 products in a variety of sizes in a flexible, high-impact display that fit within the retailer's space requirements.

Client: Pfizer, Morristown, N.J.
Comments: Simple, straightforward execution for this branded tester allows the skincare product to sell itself.
Introduction: August 2001
Construction/Materials: Injection-molded plastic, hot-stamped logo, metal clamp for shelf attachment
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: Clear trays were used on this countertop display to give the appearance that the products were floating over the graphic panel sealed to the tray bottom. The graphics and color scheme were chosen to emphasize that the skincare products are soy-based.
Introduction: May 2001
Size of Run: 8,000
Construction/Materials: Vacuum-formed polystyrene trays, four-color process printing, foamboard riser, acetate brochure pocket

Client: Schering-Plough HealthCare Products, Berkeley Heights, N.J.
Comments: This display was designed for both drugstores and surf shops. The unit can be used on wheels for enhanced mobility, affixed to a gondola or installed as an endcap. Although the unit is relatively expensive compared to other suncare product displays, it is designed to last several years.
Introduction: February 2001
Size of Run: 1,200
Construction/Materials: Metal tubing and support shelves, vacuum-formed surfboards, screened logo header, acrylic casters

Client: The Gillette Co. -- Braun Division, Boston
Division: Permanent, Health Care: Dentifrices, Mouthwash and Oral Care Implements
Producer: Kendal King, Kansas City, Kan.