OTC

Type: Dual function wall unit/floorstand
Printing Process: Preprinted liner (litho lamination)
Coating: Aqueous
Number Printed: 16,600
Cost: Under $5
Release: August 1990
Client: Burroughs Wellcome
Product: Cold relief products
Producer: Mebane Packaging Corp., Mebane, N.C. Comments: Generic structural design suits multiple brands by changing copy. Base is one color plus water-base coating; headers are multi-color process printing to match product.

Product: SmithKline Beecham Tums antacid tablets
Number of displays: 2,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Drug stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Printed and die cut, corrugated with a litho-mounted riser
A display for Tums is designed to be turned to face in any direction.

Advertiser: Whittle Communications, Knoxville, Tenn.
Producer: Trans World Marketing Corp., East Rutherford, N.J.
Objective: To present current gastroenterology information and dispense sample products. The display also features an illustrated reference flip-chart, and is used in physicians' offices. An erasable marker is provided to allow physicians to draw and detail patients' health needs.