OTC

Client: Schering-Plough Healthcare, Berkley Heights, N.J.
Size of Run: 80,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Health Care: Pharmaceuticals
Comments: The Claritin floorstand/power wing gravity feeds product through SBS chutes to make it easy for the consumer to shop. A brochure holder with full-color brochures was added to the display to educate consumers about the product.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Size of Run: 1,500
Production Date: October 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Health Care: Pharmaceuticals
Comments: The graphics used on this PDQ tray are lifted from the national TV and print ad campaign to send a clear and consistent message. The lilac color scheme is Caltrate's signature color.

*Determined by aisle optimization program
**Determined by Reset Analyzer Program