Manufacturer

During her opening keynote address at P2PI LIVE & Expo, Wunderman Thompson’s Marie Stafford said, “What this is about is a really exciting opportunity for brands to leverage the power of emotion to really lift people out of the malaise.”

Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.

​​​​​​​Our latest gallery presents a sampling of eye-catching and effective in-store activations, from grocery and department stores to optometrist offices, across the globe.

Marketers from around the world provide perspective on the path to purchase. Our report includes interviews with marketers from Brazil, Mexico, Panama, Spain, Switzerland and the U.K.

The sausage brand leveraged social, in-store and retail media to reach shoppers.

​​​​​​​Nielsen executives discuss their company’s role in the media landscape, including measurement.

Here’s some of what to expect at P2PI LIVE & Expo, Nov. 7-9 in St. Louis.

Here’s a snapshot of industry leaders from the P2PI member community: Eagle Family Foods and Channel Agency.

Advice for brand marketers on incorporating artificial intelligence with omnichannel marketing.

This October, we’re beyond excited to co-host our very first international event — Retail Media Summit UK — in London along with our partner SMG, writes Editorial Director Jessie Dowd.