Food

The winning Frito-Lay P-O-P designs will be displayed at the PAVE booth at P2PI LIVE in Chicago, Oct 18-20.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

Our gallery presents a sampling of eye-catching and effective in-store activations.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes.

The candy brand has expanded its partnership with the music artist to launch a colorful limited-edition package inspired by the arts and music.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.

NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.

The Path to Purchase Institute and a handful of our sister brands were recognized as winners at Folio's 2022 awards ceremony for excellence in editorial content and design.