Cosmetics

Client: Maybelline Inc.
Producer: Advertising Display Co.
Category: Injection-molded Plastic: Wall unit
Comments: This modular wall system accommodates a variety of packaging sizes as well as differing drug-store and mass-merchant planograms. Each interlocking module is customized with one of seven product trays or hooks. Trays for uncarded products contain spring-load pushers. Modules feature pull-out trays for price labels.

Client: Coty Inc.
Producer: Trans World Marketing
Category: Multiple Materials: Counter, shelf or table unit
Comments: The molded sides replicate window panes, allowing consumers to fully experience the aroma. The use of semipermanent materials, such as injection-molded sides and corrugated shelves, encourage long-term retail placement.

Client: Estee Lauder Origins Natural Resources Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, shelf or table unit
Comments: The natural look of unfinished wood and finger-joint construction make the display stand out in a field dominated by plastic. Combining the foundation and dramming units reduces on-counter space.

Client: Clairol Inc.
Producer: Henschel-Steinau Inc.
Category: Thermoformed Plastic: Counter, shelf or table unit
Comments: Twelve different product facings are hung on custom-designed hooks that have half-moon-shaped, hot-stamped ends that will accept only the client's packaging. The injection-molded, color-selection wheel features actual hair samples.

Client: Elizabeth Arden Inc.
Product: Nuits Indiennes Dramming Unit
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Parfumeries
Construction: Fabricated acrylic
Introduction: February 1994
The dramming unit dispenses perfume into a vial. Made from custom-color acrylic, the dramming unit has the Indian Nights logo stamped on the front and a graphic panel of the perfume bottle on the side.

Client: Laboratoire Expanscience
P-O-P company: Marie-Laure PLV
Category: Window Display/Hygiene & Health