Cosmetics

Client: Estee Lauder, New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The client wanted its "winter" colors to be enhanced with a well-organized, consumer-friendly unit. The display also had to be designed to use a minimal amount of counter space.

Product: Dark and Lovely cosmetics
P-O-P company: Thomson-Leeds Company Inc., New York
Distribution: Chain drugstores, mass merchants, barber shops and beauty supply stores
Introduction: July 1997
Duration: Permanent
Construction: High-impact styrene; acrylic header and literature pocket
This merchandiser's removable trays, filler panel and detachable header provide horizontal and vertical flexibility.

Client: Iman Cosmetics/Johnson Products, New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Permanent, Testers
Size of Run: 750
Objective: To promote the 1998 Spring Cosmetics line by allowing consumers to view and test all products. The tester holds several shades of lipstick, lip liners, eye pencils and eye shadows and is highlighted by the four-color graphic visual.

Client: Lancome Inc., New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Temporary, Multiple Product Line Merchandisers
Size of Run: 4,290 sets of two banners
Objective: To promote the entire Lancome Cosmetic line by enticing consumers with a free gift with any purchase. The gift includes samples of both Lancome's new and established products, allowing consumers to try new items.

Client: Elizabeth Arden Co., New York
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Testers
Size of Run: 6,000

Cosmetic Company: Lancome Inc., New York
Product: Vitabolic Deep Radiance Booster
Objective: To communicate the message of the product, radiance and Vitamin C, with a visually appealing display.
Distribution: Department stores
Introduction: December 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Injection-molded N.A.S. and extruded aluminum

Cosmetic Company: Biotherm/Cosmair Inc., New York
Products: Biotherm Skin Care product line
Objective: To create a product presence in selected upscale department stores.
Distribution: Department stores
Introduction: April 1997
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Construction/Materials: Mark Bric's Flexiframe frame and display system; PVC frames and metal connectors; four-color graphics

Cosmetic Company: Various cosmetics marketers
Products: Beauty products including makeup and perfumes
Objective: To increase cosmetic sales with convenient, time-saving shopping opportunities for better cosmetics in a non-traditional distribution channel by creating a cost-efficient modular display and fixturing program to ensure consistent retail presentations.
Distribution: CVS Drugstores nationwide
Introduction: April 1997
P-O-P Company: Millrock Inc., Sanford, Maine