Cosmetics

Client: Coty Inc., New York
Products Promoted: Stetson Country
Objective: To launch the new Stetson Country fragrance, highlighting the natural theme of the brand with imagery reminiscent of the wilderness and mountains.
Introduction: September 1998
Number of Displays: 15,000
Construction/Materials: Vacuum-formed styrene, lithography, chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Glycolique, Dallas
Product Promoted: Glycolique skincare line
Objective: To introduce the new cosmetic line.
Introduction: July 1998
Construction/Materials: Galvanized metal, acrylic
P-O-P Company: Artistic Plastics & Fixtures Inc., Mansfield, Texas

Client: Joico Laboratories Inc., City of Industry, Calif.
Product Promoted: Joico hair products
Objective: To relaunch Joico's flagship brand that features new packaging and a new image.
Introduction: June 1999
Construction/Materials: Powder-coated steel (stand); dye sublimation on poly cotton (banner)
P-O-P Company: The Display Link, Babylon, N.Y.

Client: Alcone Corp., New York
Product Promoted: Boaz Color Makeup
Objective: To market the company's cosmetics through an innovative counter display that is unbreakable and easily fabricated.
Introduction: July 1998
Construction/Materials: CYRO Industries' HP Multipolymer sheet in Glass Green
P-O-P Company: Nikles Design Corp., Oceanside, N.Y.

Client: Estee Lauder, New York
Products Promoted: Prescriptives Color cosmetics
Objective: To create a versatile, high-tech, prestigious counter unit with the quality and image of Prescriptives. The unit also had to be flexible for updating product.
Introduction: June 1998 Construction/Materials: Acrylic, styrene, ABS, aluminum
P-O-P Company: P.O.P. Displays International Inc., Woodside, N.Y.

Client: Parfums De Coeur, Darien, Conn.
Product Promoted: 402 Juice Bar Glitter PDQ
Objective: To introduce a "glitter spray" line of body sprays that is targeted primarily to the adolescent female market segment, featuring colorful graphics and "flavored" fragrances.
Introduction: September 1998
Construction/Materials: E-Flute corrugated litho-laminated outside, direct print flexo inside seven colors plus UV
P-O-P Company: Triangle Display Group, Philadelphia