Cosmetics

Client: Neutrogena, Los Angeles
Products Promoted: Neutrogena cosmetics
Objective: To introduce new products with a strategy that focused on developing a wall merchandising system that would bridge the gap between department store appeal and mass functionality. Also, this display aimed at reinforcing the Neutrogena skincare brand values and equity to generate a high level of consumer and retailer acceptance.
Introduction: February 1999
Number of Displays: 22,000
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Estee Lauder, New York
Products Promoted: Prescriptives Color cosmetics
Objective: To create a versatile, high-tech, prestigious counter unit with the quality and image of Prescriptives. The unit also had to be flexible for updating product.
Introduction: June 1998 Construction/Materials: Acrylic, styrene, ABS, aluminum
P-O-P Company: P.O.P. Displays International Inc., Woodside, N.Y.

Client: Parfums De Coeur, Darien, Conn.
Product Promoted: 402 Juice Bar Glitter PDQ
Objective: To introduce a "glitter spray" line of body sprays that is targeted primarily to the adolescent female market segment, featuring colorful graphics and "flavored" fragrances.
Introduction: September 1998
Construction/Materials: E-Flute corrugated litho-laminated outside, direct print flexo inside seven colors plus UV
P-O-P Company: Triangle Display Group, Philadelphia

Client: Elizabeth Arden, New York
Product Promoted: Jako fragrance
Objective: The unit, which stands 7 feet high, gives Jako a commanding presence in the crowded cosmetics aisle and has a masculine feel.
Introduction: April 1999 Construction/Materials: Litho-mounted to black foamcore
P-O-P Company: Taurus Packaging and Display Corp., Cherry Hill, N.J.

Client: Procter & Gamble, Toronto
Products Promoted: Cover Girl lipsticks, nailslicks, eyeshadow, blush, pencil liners
Objective: The client wanted a compact display to highlight and merchandise the latest trends in the Cover Girl brand's top sellers.
Introduction: August 1998
Construction/Materials: Gloss white styrene, co-poly, clear acrylic, white PVC, Velcro, metal, springs, litho card and rivets
P-O-P Company: IDMD Design & Manufacturing Inc., Toronto

Client: Sephora, San Francisco
Products Promoted: Cosmetics
Objective: The units were created for the launch of stores in the U.S. by a French cosmetics retailer.
Introduction: July 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: ADC - Advertising Display Co., Lyndhurst, N.J.