Cosmetics

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

A countertop display for fetish includes a cologne tester and sample packets of the fragrance.
   This clear plastic, cylindrical package showcases the fetish vial with clip and stand.

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays Inc., Woodside, N.Y.
Division: Permanent, Testers
Comments: Modular displays for both the full-line makeup and full-line treatment programs were space engineered to achieve maximum product exposure. This provided a cohesive international image for Lancome.

Client: Brand International Inc., New York
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette
Comments: The unit was designed to function as both a counter display and a tester with the cologne bottle set in front of it. The minimal graphics were used to entice the customer to ask questions about the product.

Client: Coty Inc., New York
P-O-P Company: Trans World Marketing, East Rutherford, N.J.
Division: Temporary, Men's and Women's Colognes, Fragrances, Eau de Toilette

Client: Estee Lauder Inc., New York
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette