Cosmetics

Client: Estee Lauder Inc., New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: To create a contemporary merchandiser for the launch of a new mascara and also to incorporate the company's full line of mascara in an all-inclusive, space-conscious display.

Client: Riviera Concepts Inc., Toronto
Producer: IDMD Manufacturing Inc., Toronto
Marketing Objective: The client wanted a tester/glorifier for the launch of its fragrance that would capture the essence of the fragrance, which is a modern, upscale, futuristic, floral scent.

Client: Tony & Tina, New York
Producer: The Royal Promotion Group, New York
Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Marketing Objective: To introduce a new line of Streetwear lip, eye and nail products for the X-generation.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.