Cosmetics

Cosmetic Company: Biotherm/Cosmair Inc., New York
Products: Biotherm Skin Care product line
Objective: To create a product presence in selected upscale department stores.
Distribution: Department stores
Introduction: April 1997
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Construction/Materials: Mark Bric's Flexiframe frame and display system; PVC frames and metal connectors; four-color graphics

Cosmetic Company: Various cosmetics marketers
Products: Beauty products including makeup and perfumes
Objective: To increase cosmetic sales with convenient, time-saving shopping opportunities for better cosmetics in a non-traditional distribution channel by creating a cost-efficient modular display and fixturing program to ensure consistent retail presentations.
Distribution: CVS Drugstores nationwide
Introduction: April 1997
P-O-P Company: Millrock Inc., Sanford, Maine

Cosmetic Company: Lancome (Paris), New York
Products: Lancome face, eye and lip products
Objective: To launch a new product line.
Distribution: Department stores nationwide
Introduction: April 1997
P-O-P Company: Adbox Inc., Hermosa Beach, Calif.
Construction/Materials: The Adbox concept, E-flute

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multiple Product Line Merchandisers
Size of Run: 2,000
Objective: To frame modular componentry of the L'Oreal Colour Endure line. The unit needed to clearly identify the product and call attention to the product category. The unit creates a Colour Endure boutique within any retail environment for the existing and new wall system componentry.

Cosmetic Company: Prescriptives, New York
Product: Exact Matchstick Foundation
Objective: The client wanted the product to be easily accessible to the customer while retaining the product's airtight seal. The unit needed to display the shade selection from light to dark while occupying a minimal amount of counter space.
Distribution: Department stores
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, vacuum-formed metallic styrene

Cosmetic Company: Elizabeth Arden Co., New York
Products: Elizabeth Arden Cosmetics
Objective: The master tester unit was designed to project fashion authority and entice consumers to touch, try and buy the products. A unique and innovative feature of this unit is cold cathode lighting used to illuminate the display. Regular illumination techniques would not work because the excessive heat would melt and/or destroy the product.
Distribution: Department and specialty stores
Introduction: July 1997

Client: Cosmair Inc., Clark, N.J.
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette, etc.
Size of Run: 3,840
Objective: A gravity-feed device helps distinguish this product from other on-counter pieces. The design of the unit mirrors the packaging of the product and a tester bottle on the side of the display creates an "open-sell" atmosphere to encourage consumer interaction.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: An eye-catching display was created using the theme of three bundled Marathon lipsticks. The display reproduces the black and gold packaging of the Marathon Lipcolor, at 14 times its size. A strong tie-in between the header card and display was achieved using a continuing graphic of the Marathon packaging. The top portion can be used alone as a countertop unit or with the base barrels for a freestanding unit.

Client: Lancome Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: The display had to highlight the new "Primordiale Nuit" cream as well as promote the existing product line. To build on the previous tester's character, a three-dimensional circular theme was adapted for the new display. There was 100 percent placement throughout the country of all units produced.