Cosmetics

Client: Guerlain
Producer: Display Masters

Client: Guerlain Inc.
Producer: Consumer Promotions Inc.
Category: Injection-molded Plastics: Counter, Shelf or Table Unit
Comments: Vacuum-formed inserts hold applicator brushes and literature, ensuring that consumers correctly replace these items after testing, thereby maintaining the intended organized presentation.

Client: Elizabeth Arden Co.
Producer: Design Display Group Inc.
Category: Motion, Light or Sound: Counter, Shelf or Table Unit
Comments: Since the electrical codes for over 12 foreign markets were needed, the interior housing provided for the variety of electrical components. If leaking did occur, parts were molded to channel water away from the electrical components.

Client: Estee Lauder Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, Shelf or Table Unit
Comments: The displays had to reflect a total retail environment encompassing a "back to basics" theme. By creating removable templates, the units have the versatility to expand with the expected sales growth while keeping the main frame of the units intact.

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.

Client: May Co.
P-O-P company: Electra Display, Ronkonkoma, New York
Distribution: May Co. department stores
Construction: The Borghese in-case strip is hot stamped. The Fashion Fair in-case strip features metal lettering mounted to plexiglass.
Introduction: October 1992
Comments: The in-case strips for Fashion Fair required custom coloring. The colors had to be matched to the required logo specifications.

Client: Revlon
P-O-P company: Alliance Display & Packaging Co., Winston-Salem, N.C.
Distribution: Mass merchants and drug stores
Construction: Corrugated structure with laminated hardboard base
Introduction: October 1992
Comments: This unique design reinforces the packaging in this relaunch of the Core Nail product line.