Consumer Analytics

The PC company has seen a surge in demand for self-service solutions that integrate digital experiences into brick-and-mortar retail operations.

CitrusAd and AdsPostX are enabling retailers to provide relevant ads on the confirmation page after checkout. 

Albertsons Media Collective has partnered with Omnicom Media Group on a solution that enables marketers to better target shoppers based on ROI in CTV environments.

Marketers on the Instagram and Facebook platforms can access brand and product-level sales results for their shopper marketing campaigns.

As Dry January and alcohol-free beverages gain momentum, 125 Boisson brands are now available for U.S. delivery via the Drizly platform.

Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.

Mastercard SpendingPulse insights showed online sales jumped 10.6% while in-store spending increased 6.8% compared to 2021.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

New shoppable touchpoint simplifies the ordering process for Walmart customers.