Consumer Analytics

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Here are four questions brands should use to ensure strategic growth.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

Data from Catalina points to premixed cocktails and low-alcohol wine rising in popularity at the expense of wine and hard seltzer.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.