Consumer Analytics

Chicory recently surveyed more than 2,000 U.S. consumers to understand how digital recipe usage is changing amid inflation and accelerated digital adoption.

Path to Purchase Institute’s 27th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.

Chicory surveyed more than 1,000 U.S. consumers in March for a white paper analyzing shopper behavior influencing the path to purchase.

BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.

Our proprietary research shows how consumers are interacting with images on Amazon, other retailer websites and social media as marketers try to foster relationships and drive sales.

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Here are four questions brands should use to ensure strategic growth.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.

Retail media ads generated 192% higher revenue on Black Friday compared to the November daily average, according to Skai.