Shelf Talkers/Danglers/Violators

Client: Spalding Sports Worldwide, Chicopee, Mass.
Product Promoted: Infusion basketball
Comments: Designed to be used on a gondola shelf near the product, this demonstrator invites customers to try the micropump that is built into the Infusion basketball.
Introduction: May 2001
Size of Run: 1,100
Construction/Materials: Injection-molded ABS, hot-stamped and textured basketball, air pressure gauge
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Client: Clairol Inc., New York
Product Promoted: MC MAX hair coloring
Comments: This compact audio shelf talker plays a button-activated message to increase brand awareness for the hair coloring line. Bold graphics invite customers to interact with the display.
Introduction: June 2001
Size of Run: 10,000
Construction/Materials: 12-pt. cover stock printed in five colors and gloss varnish, peel-and-stick mounting clip, battery-powered digital audio chip with 40-second message capacity

Client: Unilever HPC, New York
Products Promoted: Dove body wash
Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
Introduction: March 2001
Size of Run: 250
Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Size of Run: 2,205
Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.

Client: Honeywell Inc., Morristown, N.J.
Products Promoted: Oil filters
Comments: Pull tabs on these compact "mini billboards" encourage customers to pull down on a retracting panel of additional information about Fram oil filters. The units can be updated with new graphics to provide additional product information.
Introduction: April 2001
Size of Run: 50,000
Construction/Materials: Injection-molded, high-impact styrene; heavy-duty retractable coil spring
P-O-P Company: Crew Design Inc., Kent, Conn.

Client: Brown Forman Co., Louisville, Ky.
Product Promoted: Tuaca liqueur
Objective: To enhance Tuaca's shelf visibility and provide consumers with new usage ideas, an illustrated recipe brochure is displayed in a Talker Pocket literature holder that snaps to the shelf pricing channel.
Distribution: Supermarkets and liquor stores
Construction/Materials: Clear PVC vinyl
P-O-P Company: Talker Pocket Corp., Novato, Calif.

Client: Bayer-Purcell LLC, Birmingham, Ala.
Product Promoted: Bayer Advanced Garden 2-in-1 Rose & Flower Care
Marketing Strategy: The goal was to support the launch of the new rose care product by providing product usage and application tips via a rented Shelf TV video display.
Introduction: February 2000
Number of Displays: 525
Distribution: Home centers
P-O-P Company: P-O-P TV, a division of MPO Videotronics, Portland, Ore.