Shelf Talkers/Danglers/Violators

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: John Frieda Professional Health Care Inc., Walton, Conn.
Producer: Diam POP Group, Woodside, N.Y.
Size of Run: 8,000
Comments: An interactive product selector in the center of this shelving display helped educate consumers and cross-promote various John Frieda brand products, which were categorized simply in an inline boutique environment for easy shopability.

Client: The Kellogg Co., Battle Creek, Mich.
Date of run: April 21 through May 4
Size of run: 6,300 stores
Comments: Kellogg relied on an in-store network to run a Special K shelf promotion in several supermarket chains nationwide. Signs for each retailer featured customized pricing and graphics.
In-store media company: Insignia Systems, Maple Grove, MN.

Product: Kellogg's cereal
Number of displays: 670
P-O-P companies: Americhip (production), Torrance, Calif.; Sanchez & Associates Inc. (design), Chicago
Distribution: Regional Hispanic supermarkets
Introduction: February 2002
Duration: Temporary
Construction: Audio device assembled into stock sleeve
Display set-up: Retail staff
This audio shelf talker played a five second audio clip to remind consumers about a Kellogg's contest to reunite winning families in the U.S. with relatives in Mexico.

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 1,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Toys and Accessories
Comments: The shelf glorifier draws attention by making the actual sounds of the roller coaster toy. The bright graphics and LED lights add to the excitement.

Client: Pfizer, Morristown, N.J.
Comments: Simple, straightforward execution for this branded tester allows the skincare product to sell itself.
Introduction: August 2001
Construction/Materials: Injection-molded plastic, hot-stamped logo, metal clamp for shelf attachment
P-O-P company: Henschel-Steinau, Englewood, N.J.

Client: Maybelline, New York
Size of Run: 30,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Single Product Line
Comments: New product introductions tend to get lost within existing standardized merchandisers. These wall talkers fit within Maybelline's XL merchandising systems to highlight new product introductions more effectively.

Client: Zondervan, Grand Rapids, Mich.
Comments: A pull-down information panel on this shelf talker reveals additional information about Zondervan's Bible handbooks and guides. The panel retracts out of view to provide a clear view of product once a customer is done reading.
Introduction: August 2001
Size of Run: 7,200
Construction/Materials: High-impact plastic housing; tear-resistant stock for pull-down; laminated, four-color header card
Distribution: Christian, chain and independent book retailers

Additional P-O-P support for Kellogg's Disney cereals includes miniature replicas of the cereal boxes featuring flashing red LEDs.
Producer: Duco Technologies, Henderson, Nev. (LEDs); EPI, Battle Creek, Mich. (printing)

Images of real kids were used on the P-O-P, such as this shelf talker, to show that the products are for kids and kids can identify with them.
Producer: Promo Edge, Neenah, Wis.