Shelf Talkers/Danglers/Violators

Advertiser: Nike Inc., Beaverton, Ore.
Producer: Thomson-Leeds Co. Inc., New York
Objective: To provide important product information for consumers in the absence of store personnel. The system features a retractable information panel. A sample of the shoe's inner air cushioning unit is featured directly above the information panel so consumers can see and feel the plastic, pressurized unit for themselves.

Toy stores have been stocking the DUPLO, a large-size adaptation of the famous LEGO brick, in either the construction toys' section or the pre-school section, but not in both. To help remind and direct customers, the company is using this dangler that informs them about the product and where it is stocked in the store. The mobile-like dangler is hung by a 5-inch V-folded strip of clear plastic so it extends at an angle of roughly 80 degrees.
Producer: Soabar Graphics, Greensboro, NC.