Shelf Talkers/Danglers/Violators

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996

Product: Keri's New Silky Smooth Formula body lotion
Number of displays: 20,000
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: January 1996
Duration: Semipermanent
Construction: Injection-molded polystyrene
A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.

Product: Mayo Clinic CD-ROM health references
Number of displays: 4,000, with 500 more expected
P-O-P company: Levy and Wurz, Seattle
Distribution: Computer software stores, consumer electronics stores, warehouse clubs
Introduction: November 1995
Duration: Six months
Construction: Corrugated (freestanding display); card stock (shelf talker)
Shelf talkers for IVI Publishing's health-reference CD-ROM promotions include bandage-shaped coupons. Each is good for a free first-aid kit.

P-O-P company: Intermark Corp. division of HMG Worldwide
Client: Clairol Inc.
Product: Clairol haircoloring products
Released: September 1994
The Clairol Color Choice System eliminates confusion, educates consumers and provides individual advice at the point-of-purchase. The custom, LCD-based system allows the customer to easily choose an appropriate hair color based on three levels of color permanence.

P-O-P company: Data Display Systems
Client: Platex
Product: Banana Boat line of suncare products
Released: March 1995
The unit was created to simplify the task of selecting the correct SPF suncare product from Banana Boat's line. It offers five questions with up to six responses for each printed on the silkscreened overlay. After completing the questions, a two digit LED screen designates the applicable SPF number and the name of the recommended product is backlit by a blinking incandescent light.

Jenni Gymnast Interactive Display
White Plus

P-O-P company: Consumer Promotions Inc.
Client: Procter & Gamble Co.
Product: Oil of Olay
Released: April 1995
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel. The interactive slide bar is spring-loaded to return to the face visual after each use. The display recently was honored with a Silver Outstanding Merchandising Achievement award.