Shelf Talkers/Danglers/Violators

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.

Client: Greater San Francisco Bay Area Ace Dealers Association, Novato, Calif.
Products Promoted: Stains, paints and finishes
Objective: To display "How To" literature that is supplied by vendors for viewing on the aisle by shoppers. With the product and information displayed together, retailers hope to solve customers' painting and finishing problems.
Introduction: March 1998
Construction/Materials: PVC
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.

Client: Virtual Images, San Bernardino, Calif.
Product Promoted: Intel Pentium II Chip
Objective: To catch the consumers' eye to ensure that they know each computer with a wobbler contains the Pentium II chip.
Introduction: Spring 1998
Construction/Materials: .030 pt lenticular, die cut with plastic wobblers attached to the back.
P-O-P Company: Graphic Converting, Niles, Ill.

Client: Kraft Foods, Ryebrook, N.Y.
Products Promoted: Jello and pudding
Objective: To provide additional merchandising space in the dessert aisle and other supermarket locations. To stimulate impulse buying by providing recipe tear-away sheets with desserts and ingredient lists.
Introduction: October 1997
Construction/Materials: Injection-molded plastic, metal mounting hardware and hinge
P-O-P Company: Thomson-Leeds Company Inc., New York

Client: Cott Beverages USA Inc., Toronto
Products Promoted:
Objective: To produce a profitable volume lift by gaining consumer awareness of Lucky soda through implementation of a summer BBQ cross-promotion partnership with various marketers. The Talker Pockets and BBQ Planner Cards identify participating items and bundle products with easy recipes and tips.
Introduction: June 1998
Construction/Materials: Talker Pocket narrow profile literature holder for attachment to pricing channel, PVC vinyl