Shelf Talkers/Danglers/Violators

Client: Hoberman Designs Inc., New York
Introduction: May 2002
Number of displays: 5,000
Construction: Printed two-sided white SBS board with film lamination on both sides
Distribution: Toy stores and specialty shops
P-O-P company: CREW Design Inc., Kent, Conn.

Client: Hoberman Designs Inc., New York
Introduction: May 2002
Number of displays: 5,000
Construction: Printed two-sided white SBS board with film lamination on both sides
Distribution: Toy stores and specialty shops
P-O-P company: CREW Design Inc., Kent, Conn.

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Comments: Designed to fit on an endcap or in-line setting, this display scans for nearby foot traffic and, once triggered, relays an audio message that introduces the product and asks the consumer to push a white "Try Me" button. The interactive display helped introduce the new toy that successfully climbed to be the fourth best-selling infant/pre-school toy in the industry, according to the entrant company.

Client: Matrix, New York, NY
Introduction: May 1, 2003
Size of Run: 41,000
Distribution: Beauty salons
Dimensions (H x W x D): 4" x 2' x 5"
Weight: 10 lb.
Producer: Diam International, Woodside, N.Y.
Comments: Interactive informational panels pull out of the bottom of this display for Biolage hair products. The merchandiser is designed to be self-serve for professional salons where product purchases are often a neglected opportunity.

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

Client: Madden Communications on behalf of Kraft, Wood Dale, Ill.
Size of Run: 5,000
Production Date: April 2002
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Grocery and General Merchandise
Products: Containerized and Processed Foods
Comments: This space-efficient unit for small coffee tins was designed to gain secondary placement in supermarkets across the country. The sides of the unit were hot stamped so it appears that steam is coming out of the coffee cups.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 800
Production Date: August 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Sales Promotion: National
Comments: Past Lego model displays have shown a substantial increase in sales for the retailer, according to the contest entry, and a licensed product such as this "Star Wars" model case display broadens the appeal. Retailers prefer an actual product sample over a sign or case stacker.

Retail Category: Supermarket: Food
Display Type: In-line, Gondola or On-shelf
Client: Madden Communications, Wood Dale, Ill.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 5,000
Comments: Kraft Foods wanted to create new merchandising vehicles for General Foods International Coffees products to secure secondary placements in-store. The displays needed to be permanent and space efficient.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: January 2002
Number of displays: 15,000
Construction: Pop N Sell Exstatic
Distribution: Mass merchants, supermarketsP-O-P company: Outta The Box Dispensers, Dayton, Ohio
Comments: The coupon dispensers offered discount coupons for Reese's chocolate products.