Power Wings/Sidekicks

Client: Whitehall-Robins, Madison, N.J.
Distribution: Mass merchants
Size of Run: 6,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, First Aid and Pharmaceutical
Objectives: The gravity-feed units were designed to leverage the Dimetapp name with the Get Better Bear brand. The presentation was simplified and the graphics were expanded to allow consumers to readily understand the product and its use. After the initial launch, a reorder followed quickly.

Thomson-Leeds Company Inc.
Altoid's
Comments: This display, with a deceptively small design, holds 20 cans of Altoid's in a back-to-back gravity-fed chute configuration. Multiple units were shipped to each location with the variable installation hardware to maximize installation throughout the store.

Client: Hope Industries Inc., Farmingdale, N.Y.
Product Promoted: Collector watches with case
Objective: To promote collector character watches and display cases to children with graphics that tie into the movie. The display was designed to show the full product to catch the consumer's eye.
Number of Displays: 2,400
Introduction: May 1999
Construction: 200-pound B-flute corrugated, flexo-printed with four-color litho header
Producer: Triangle Display Corp., Philadelphia

Product: Chapstick Flava-Craze
Number of displays: 2,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: August 1998
Duration: Temporary
Construction: Corrugated; molded impact styrene
Display set-up: Internal salesforce; retailers
This colorful unit introduces the child lip balm segment and expands the category for Chapstick.