Power Wings/Sidekicks

L'Oreal Colour Riche
P.O.P. Displays Inc.

Product: Aussie 3 Minute Miracle
Number of displays: 1,100
P-O-P company: The Smyth Cos.-Reynolds Guyer Designers, St. Paul, Minn.
Distribution: Drugstores, mass merchants and supermarkets
Introduction: September 1996
Duration: Temporary
Construction: Corrugated
Redmond Products' merchandiser for Aussie 3 Minute Miracle hair conditioner complements a campaign that includes FSIs and television and print advertising. The display can serve as a power wing or endcap.

Client: F. Schumacher & Co.
P-O-P company: Thomson-Leeds Company Inc., New York

Product: Hair, skin, bath and footcare foil packs
Number of displays: 2,000
P-O-P company: Justman Packaging & Display, City of Commerce, Calif.
Distribution: Drugstores and mass merchants
Introduction: March 1996
Duration: Permanent
Construction: Vacuum-formed, high-impact styrene
The Freeman Personal Care Center was created to house all Freeman hair, skin, bath and footcare foils.

Herbal Essences Family of Displays
Henschel-Steinau Inc.

Client: Golden Valley Microwave Foods Inc.
P-O-P company: Cannon Equipment, Cannon Falls, Minn.

Client: Chesebrough-Pond's USA
Product: Vaseline Lip Therapy Advanced Formula
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.; Rand-Whitney, Montville, Conn.
Distribution: Drug stores; mass merchants
Construction: Printed SBS board; injection-molded PETG plastic
Introduction: October 1994