Power Wings/Sidekicks

Product: Chapstick Flava-Craze
Number of displays: 2,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: August 1998
Duration: Temporary
Construction: Corrugated; molded impact styrene
Display set-up: Internal salesforce; retailers
This colorful unit introduces the child lip balm segment and expands the category for Chapstick.

Product: Bug City candy tarts
Number of displays: 20,000 floor displays, 20,000 mini wings
P-O-P company: Gamon International, Elk Grove Village, III.
Distribution: Mass merchants and drugstores
Introduction: July 1998
Duration: Temporary
Construction: Corrugated
Two updated displays for Bug City candy tarts help spark impulse purchases, while capitalizing on the current interest in bugs generated in Hollywood.

Client: Gillette Co., Boston
Product Promoted: Mach3 razor
Objective: To introduce the launch of the company's new product -- the Mach3.
Introduction: July 1998
Construction/Materials: Extrusions, vacuum forming, injection molding, plastic
P-O-P Company: Abstrategy Design and Manufacturing Inc., Matawan, N.J.

Client: First Brands Corp.
ProductPromoted: Complete fuel system cleaner
Display Description: STP Sidekick
Distribution: Mass merchants and automotive specialty stores
Objective: To introduce STP's new complete fuel system cleaner to the marketplace.
Introduction: February 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Helene Curtis, Chicago
P-O-P Company: McLean Packaging Corp., Pennsauken, N.J.
Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
Size of Run: 10,000
Objective: To introduce two new product lines and a new package design. The series had six different headers to accommodate the various products. The display had to be versatile enough to hold ten varieties of deodorant if required. There is an opening at the top of each sleeve so a consumer can easily return the product to the display if necessary.

Marketer: Archibald Candy Corp., Chicago
Objective: To create a secondary placement to provide a "family look" for all Fannie May merchandising materials in-store. It can be anchored onto a prominent P-O-P piece already in place, a Fannie May freezer, or it can take advantage of underused wing space on its own.
Number of Displays: 260
Construction: Wire frame, rotationally molded plastic, vacuum-formed and screen-printed header
Introduced: June 1997
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Product: Elastic health supports
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Independent drugstores and supermarket pharmacies
Introduction: March 1997
Duration: Permanent
Construction: Injection-molded plastic
Becton Dickinson offers four power wings in prepacked formats, any two of which can be mounted back-to-back to a floor pole to create a permanent aisle display. The newest one, being used in Wal-Mart stores, features a color-coded header card and tag hooks.

Product: Clorox Co. S.O.S Scrubber Sponges
Number of displays: 3,000
P-O-P company: Inland Paperboard and Packaging Inc., Indianapolis
Distribution: Kmart stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated
A corrugated, sidekick display launched S.O.S Scrubber Sponges in Kmart stores in the fall.