Power Wings/Sidekicks

Product: Easy Gardener Inc. BarkGard
Number of displays: 1,000
P-O-P company: Englander Container Co., Waco, Texas
Distribution: Supermarket, drug and hardware stores
Introduction: March 1995
Duration: Permanent
Construction: Corrugated
Easy Gardener's space-saving BarkGard Sidekick holds 60 pieces and is shipped fully loaded and assembled with each order. The new display will be shipped to stores in March.

Client: Nabisco Foods Group
P-O-P company: Al Gar/The Display Connection

Client: McNeil Consumer Products Co.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Endcap, sidekick or power wing
Comments: The client's goal was to gain a permanent position in stores' end aisles. To ensure durability, the side panels, shelves, top and bottom caps were made from injection-molded, medium-impact styrene. Masonite was used as the back wall for structural integrity. Dual-purpose hardware allows for different retail hanging environments.

Type: Floorstand/power wing
Product: Reach Advanced Design toothbrushes
Client: Johnson & Johnson Consumer Products Inc.
P-O-P company: Dimensional Merchandising Inc., Livingston, N.J.
Construction: Bleached white corrugated cardboard; high-impact styrene; three-color oil-base printing
Introduction: January 1992
Comments: Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.

Type: Prepack power wing merchandiser
Product: Fuji DR-I audio and T-120 video cassettes
Client: Fuji Photo Film USA Inc.
P-O-P company: Display Masters Inc., Long Island City, N.Y.
Construction: Chipboard supports and braces; injection-molded clips; high-gloss finish
Introduction: August 1992

Product: Assorted chocolate candies
P-O-P company: The Acorn Group, Chicago
Distribution: Drug stores, grocery stores and mass merchandisers
Introduction: Fall 1992
Duration: Promotional
Construction: Corrugated cardboard
Prepacked wing shippers from Brach's help get the company's chocolate-covered candies additional display space in stores that have strict "clean floor" policies.