Power Wings/Sidekicks

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

Client: Hershey Foods Corp., Hershey, Pa.
Products Promoted: Reese's candy
Comments: This gravity-fed power wing was designed to merchandise newer Reese-Sticks product alongside the established Reese's Peanut Butter Cups product. Hinge closures made the unit easy to assemble and pack-out.
Introduction: December 2000
Size of Run: 6,000
Construction/Materials: 5-color with varnish on combined B-flute bleach-white board
P-O-P Company: Triangle Display Group, Philadelphia

Client: Unilever HPC-USA, Greenwich, Conn.
Products Promoted: Caress Lotion line
Objective: The sales of cosmetic skin care products has grown over the last two years and is expected to continue its growth. With the expansion of the Caress Master Brand into the lotion category, the client can capitalize on this growth while offering the specialty experience to the mass consumer.
Introduction: March 2000
Construction/Materials: Corrugated, flexography, lithography and PVC
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Soft Sheen, Chicago
Distribution: Health and beauty aid sections of large and small retailers
Size of Run: 2,000
Producer: Pride Container Corp., Chicago
Division: Temporary, Hair and Skin Care: Hair Styling and Coloring Products
Objectives: The new and bold line of hair coloring products needed displays that would generate interest. Each display was created to convey the exciting possibilities that exist for home application of hair colorings by the retail customer.

Client: Duracell/Gillette, Boston
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 1,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Hair and Skin Care: Brushes, Hairdryers, Razors and Combs

Product: PurTest home water-test kits
P-O-P company: Williamette Industries, Charlotte, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated (floorstands, power wings), plastic (merchandising strips)
Display set-up: Retail staff
American Water Service is using a merchandising strip with a large header and graphics label to promote its PurTest line of in-home water-testing kits. Other displays include a power wing with optional base and a floorstand.