Power Wings/Sidekicks

This power wing, complete with silver fluted corrugate, injection-molded trays and a small lug-on "wing," draws attention to Rayovac's new Maximum Plus battery, the first product to showcase the company's new graphics look.
Producer: Innomark Communications, Cincinnati

Client: Pfizer Consumer Group, Morris Plains, N.J.
Producer: Rand Display International, Teaneck, N.J.
Comments: Matched color styrene trays and bases complemented the cool blue product packaging to help introduce Listerine PocketPaks at retail.

This mini-power wing holds 12 units of the Lotrimin Ultra product. The graphics on the display complement the graphics on the product package.
Producer: Phoenix Display/International Paper, Thorofare, N.J.

Client: Johnson & Johnson, Skillman, N.J.
Comments: Designed to help introduce the Kids Care line, this power wing consolidates all the products in one location for easy comparison.
Introduction: September 2001
Size of Run: 1,200
Construction/Materials: Injection-molded plastic, litho-printed header
P-O-P company: Henschel-Steinau, Englewood, N.J.

Product: Zim's Crack Crème
Number of displays: 20,000
P-O-P companies: Meridian Displays & Merchandising (power wing, mini, wing), St. Paul, Minn.; Sebring Container Corp. (PDQ tray), Salem, Ohio
Distribution: Pharmacies, drugstores, mass merchants
Introduction: November 2001
Duration: Semipermanent
Construction: Four-color graphics litho-laminated to E-flute corrugate
Display set-up: Retail staff

Client: Johnson & Johnson Consumer Companies Inc., Skillman, N.J.
Comments: The slim profile of this "outpost" display greatly increased placement options, as retailers could hang it from an available rack wherever they had room. Large spaces for each compartment helped to prevent shadowing of the product and increased accessibility.
Introduction: November 2001
Size of Run: 1,500
Construction/Materials: Two-color direct printing, SBS, corrugate
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Client: Whitehall-Robins, Madison, N.J.
Comments: This miniature peg wing display was designed to be tucked within the skincare section or up front to spur impulse sales.
Introduction: October 2001
Size of Run: 2,000
Construction/Materials: Litho-printed corrugated
P-O-P company: Henschel-Steinau, Englewood, N.J.

Products: Safety products assortment
Number of displays: 2,000
P-O-P company: Gateway Packaging Co., Pittsburgh
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated with a backboard for securing peghooks with individual price label holders
Display set-up: Retail staff
MSA Safety Works increased the depth of its standard power wing to 12 inches to provide more stock of its best-selling products in home centers.

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 1,000
Comments: Featuring fluid, organic lines and soothing colors, this power wing merchandises 42 razors and 18 cartridge packs in Osco stores. A special hanging mechanism allows the display to be attached to a wide range of existing store fixtures.