Power Wings/Sidekicks

Client: Pfizer, Morris Plains, N.J.
Introduction: June 2003
Size of run: 7,400
Materials/processes used: Injection-molded tinted crystal styrene, process-printed pressure-sensitive labels
Producer: Rand Display International Inc., Teaneck, N.J.
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Dump bins mimic the shape of the product dispensers.

Client: Proctor & Gamble CDA, Toronto, ON
Introduction: May 13, 2002
Distribution: Supermarkets
Dimensions (H x W x D): 40" x 24" x 6"
Weight: 20 lbs.
Producer: Array Toronto, Toronto, ON
Comments: This display dispenses at three different height levels, allowing easy access to the Pringles snack cans by all age groups. The power wing takes advantage of its cylindrical-shaped product, which is easily dispensed and loaded along the unit's wire frame and internal guide wires.

American Greetings is using P-O-P support to introduce a plush and gift line featuring the images from its successful Twisted Whiskers greeting card collection.
Producer: Smurfit-Stone Display Group, Sandston, Va.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 8,000
Comments: Versatility is the hallmark of this display. It can be transformed any way the retailer wishes. It has trays to hold cans, hooks for razor cartridges and honeycomb trays for toothbrushes. The display can be mixed or hold just one product.

Client: Vitech America, Kent, Wash.
Construction: Corrugate
Distribution: Supermarkets and drugstores
P-O-P company: Alliance Packaging, Renton, Wash.
Comments: This power wing was recently introduced to feature both candy brands -- sour Sqyntz! and minty Myntz!

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: November 2001
Number of displays: 32,500
Construction: Five-color flexo printing on bleach white E-flute corrugate
Distribution: Mass merchants, convenience stores
P-O-P company: Triangle Display Group, Philadelphia

This power wing, complete with silver fluted corrugate, injection-molded trays and a small lug-on "wing," draws attention to Rayovac's new Maximum Plus battery, the first product to showcase the company's new graphics look.
Producer: Innomark Communications, Cincinnati

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Bristol Myers Squibb, Plainsboro, N.J.
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,200
Comments: Excedrin PM sales increased at least one share point during the placement of this gravity-feed power wing. The display also fit Wal-Mart's design specifications.