In-Line/Gondola Systems

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Client: Amerock Corp., Rockford, Ill.
Products Promoted: Amerock cabinet hardware
Marketing Strategy: Designed for a major retailer in Canada, the bin cabinetry employs backlit header signs, extended wings and hardwood display panels to add "richness" to the presentation.
Introduction: October 2000
Distribution: Home centers
Construction/Materials: Wings are perf metal and translucent acrylic, panels are hardwood
P-O-P Company: Developed through Heinzeroth & Associates Inc., Rockford, Ill.

Client: Lowe's Home Improvement Warehouse, North Wilkesboro, N.C.
Products Promoted: Kobalt tool products
Marketing Strategy: The backlit header merchandising system was designed to increase sales of Kobalt tools for a dual target audience -- professional mechanics and do-it-yourselfers. It can function in a variety of stores, regardless of store size, and simplifies the tool-buying process with information and organization.
Number of Displays: 430
Distribution: Lowe's stores

Client: Imperial Home Decor Group, Cleveland
Product Promoted: Wallpaper
Marketing Strategy: The unit was designed to project a quality image consistent with the Laura Ashley name. The fins hold bin-boards that cross-merchandise Laura Ashley wallcoverings, carpeting and paints.
Introduction: October 2000
Number of Displays: 640
Distribution: Lowe's stores
Construction/Materials: Melamine, powder-coated wire, masonite, tubing
P-O-P Company: AG Industries, Cleveland

Client: The Home Depot, Atlanta
Distribution: The Home Depot stores
Size of Run: 800
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Other Retailer
Objectives: A unified lock aisle was needed in Home Depot stores nationwide that would improve the aesthetics of the department and create an inviting environment. The client wanted optimum functionality to promote consumer interaction with the branded lock products.

Retail Category: Transportation
Display Type: Freestanding or Aisle (Permanent)
Producer: Innovative Marketing Solutions Inc., Bensenville, Ill.
Client: The Pep Boys
Objective: The goal was to design, engineer and implement a battery merchandising system with the flexibility to fit various store layouts and accommodate a good, better, best trade-up structure. It needed to reposition the category from an assisted sale to a self-service sale. The result was that sales increased significantly.