In-Line/Gondola Systems

Distribution: Office supply stores
Size of Run: 1,000
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Office Equipment and Supplies
Objectives: The system was created to improve shopability and visibility of the product, to increase the amount of product shown, and to help maintain an orderly appearance. It allows for 30% more product in the same amount of space than the system that was previously used. The large graphic signs support the color coding of the packaging and help consumers find the type of board they need.

Product: Window heaters and fans
Number of displays: 500
P-O-P company: Detrow & Underwood Inc., Ashland, Ohio
Distribution: Hardware and home center stores
Introduction: August 1999
Duration: Semipermanent
Construction: Cardstock, vinyl stickers
Display set-up: Retail staff
Marvin Manufacturing's merchandising program includes new color-coded packaging that ties into headers, channel strips and a product selection guide.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Clopay, Cincinnati
Distribution: Home Depot stores
Size of Run: 800
Producer: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Building Supplies

Client: Babies "R" Us
Producer: Design Display Group Inc.

Client: The At-A-Glance Group
Producer: New Dimensions Research Corp.
Comments: According to the client, the system is "a merchandiser's dream" because of its flexibility and ability to alternate product mix during the company's key selling seasons. The unit has been installed in nearly 1,000 Office Max stores in configurations ranging from 16 feet to 22 feet.

Client: Philips Lighting Co., Somerset, N.J.
Products Promoted: Philips Lighting products
Objective: To provide the client with a major retail presence nationwide in Home Depot stores in the fourth quarter. The display also leverages the company's co-sponsorship of the Times Square 2000 celebration.
Introduction: September 1999
Construction/Materials: Plastic (styrene, PETG); wood; metal tubing; clock components (transformers, circuit board, LED display panel); printing and mounting
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Natural Organics, Melville, N.Y.
Products Promoted: Spiru-tein
Objective: To create a display and shelf management system that organizes a category and product at both chain and independent health food stores and informs customers about the benefits of Spiru-tein.
Introduction: May 1999
Number of Displays: 500
Construction/Materials: Vacuum-formed, injection-molded and extruded styrene; four-color process printing and powder-coated metal
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Product: Lawn mower parts and accessories
Number of displays: 2,500
P-O-P company: Packaging Concepts Ltd., Smithfield, R.I.
Distribution: Briggs & Stratton dealers and other lawn mower centers
Introduction: May 1999
Duration: Permanent
Construction: Particleboard, slatwall, steel and acrylic
Display set-up: Retail staff
Briggs & Stratton "Engine Centers" bring lawn mower parts out of the back room and onto the sales floor.