In-Line/Gondola Systems

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: In-line, Gondola, Slatwall or On-Shetf
Campaign: Kleenex Flushable Moist Wipes Display
Marketer: Kimberiy-Clark Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: Drugstores/Health Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: 4-foot Inline System
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.

Retail Channel: Mass Merchants
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Cover Girl's Brave New World
Marketer: Procter & Gamble
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Retail Channel: Home Decor & Hardware Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: H&C Concrete Stain Aisle Violator
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Client: Colgate Palmolive Co., Mexico D.F.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This supermarket display was designed to integrate the oral care line, increase the use of the category products, and increase the sales of toothpaste, toothbrushes and mouthwash. According to the company, sales increased by 25% in the product category.

Product: HP LaserJet printers
P-O-P company: The Beeline Group, Newark, Calif.
Introduction: November 1999
Duration: Semipermanent
Construction: Cardstock, vinyl
Display set-up: Field and retail staff
HP's new merchandising layout is designed to lead customers to the appropriate printer. Customized P-O-P can help retailers create a unique look.

Product: Resilient sheet vinyl flooring
P-O-P company: Showtime Enterprises Inc.
Introduction: November 1999
Duration: Permanent
Construction: Metal framing, laminate end panels, vacuum-formed plastic header and base, injection-molded plastic sample frames
Display set-up: Field staff
Mannington Mills' new Panorama Display combines the visual impact of a waterfall format with the shopability of a page-frame design to gain the best of both formats and showcase its lines of vinyl flooring.

Product: Window heaters and fans
Number of displays: 500
P-O-P company: Detrow & Underwood Inc., Ashland, Ohio
Distribution: Hardware and home center stores
Introduction: August 1999
Duration: Semipermanent
Construction: Cardstock, vinyl stickers
Display set-up: Retail staff
Marvin Manufacturing's merchandising program includes new color-coded packaging that ties into headers, channel strips and a product selection guide.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Clopay, Cincinnati
Distribution: Home Depot stores
Size of Run: 800
Producer: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Building Supplies