In-Line/Gondola Systems

Product: Paint products
P-O-P companies: Innovative Marketing Solutions Inc. (co-design and manufacturing), Bensenville, III.; Gerstman and Meyers Inc. (co-design), New York
Distribution: Company retail stores
Introduction: April 1999
Duration: Permanent
Construction: Plastic extrusions, steel, electrical wiring
Display set-up: Retail staff
Sherwin-Williams' solutions-based PaintAnswers selling tool focuses on application, not price.

Client: American Greetings, Cleveland
Products Promoted: Greeting cards
Objective: To improve product visibility in all height profiles and provide the ability to merchandise different size cards in the same display.
Introduction: May 1999
Number of Displays: 10,722
Construction/Materials: K-resine for pockets, high-impact polystyrene card tier and bumper
P-O-P Company: AG Industries, Cleveland

Client: Procter & Gamble, Toronto
Products Promoted: Cover Girl lipsticks, nailslicks, eyeshadow, blush, pencil liners
Objective: The client wanted a compact display to highlight and merchandise the latest trends in the Cover Girl brand's top sellers.
Introduction: August 1998
Construction/Materials: Gloss white styrene, co-poly, clear acrylic, white PVC, Velcro, metal, springs, litho card and rivets
P-O-P Company: IDMD Design & Manufacturing Inc., Toronto

Client: Sephora, San Francisco
Products Promoted: Cosmetics
Objective: The units were created for the launch of stores in the U.S. by a French cosmetics retailer.
Introduction: July 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: ADC - Advertising Display Co., Lyndhurst, N.J.

Client: Energizer Battery Co., St. Louis
Producer: Gage In-Store Marketing LLC, Minneapolis
Marketing Objective: To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.

Product: Lighting products
P-O-P companies: Swanson Advertising Inc. (graphic design), Salem, N.H.; Northstar Print Group (large-format graphics), Milwaukee; Visual Systems Inc. (small-format graphics), Milwaukee; New Dimensions Research (shelf organizer), Melville, N.Y.
Distribution: Home centers, supermarkets, drugstores and mass merchants
Introduction: November 1998
Duration: Permanent
Construction: Vinyl (signage)
Display set-up: Field staff