In-Line/Gondola Systems

Retail Category: Department Store, Specialty Store Cosmetics & Fragrances
Display Type: In-line, Gondola or On-shelf Display
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 924 inline kits
Comments: This shelf cap and gondola header brings all ISO brand products under one umbrella, creating a highly visible distinct location and increasing shelf space. Vacuum-formed waves create areas for product testing.

Client: Procter & Gamble - Canada, Toronto
Products Promoted: Iams dog and cat foods
Objective: These extruded channel graphics designed for mass merchants and pet stores communicate the different properties and benefits of various Iams products. They were designed to be flexible enough to fit in a variety of locations.
Introduction: November 2000
Construction/Materials: PVC plastic, foam and magnetic tapes, push pins
P-O-P Company: IDMD Design & Manufacturing, Toronto

Client: Skechers USA, Manhattan Beach, Calif.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Designed specifically for Journeys retailers, this display sought to maximize Skechers visibility, reinforce the partnership with Journeys, promote a large number of styles and have easily updatable graphics. Although the units are large, assembly and installation was made easy by limiting the number of pieces.

Client: Thomasville Furniture Industries, Thomasville, N.C.
Producer: Cormark, Elk Grove Village, Ill.
Comments: This display was designed to establish Thomasville as a premium cabinet line at The Home Depot. It features whole kitchen solutions rather than just cabinets by presenting sample cabinet doors, hardware, wood colors, wallpaper and paint colors. End-use photography also helps consumers decide which combinations are best for them.

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The in-line display for Mr. Clean-branded home cleaning tools touts the brand name and offers a diverse selection.

Product: Wallpaper program
Number of displays: 400
P-O-P company: CDA Industries Inc., Toronto
Distribution: Lowe's stores
Introduction: January 2001
Duration: Permanent
Construction: Hardwood, wire
Display set-up: IHDG service representatives
The new Decorating Solutions line of wallpapers and borders from Imperial Home Decor Group features products and fixtures that are customized to the retailer's specific needs.

Client: Stussy, Irvine, Calif.
Products Promoted: Apparel
Objective: To extend the branding identity with the merchandising rack. This rack prominently features the Stussy logo and merchandises a lot of product. Its look reflects the understated simplicity of the brand.
Introduction: May 2000
Construction/Materials: Maple grain wood with powder-coated metal, screenprinted logo treatment, casters affixed to the bottom of the rack for mobility
P-O-P Company: Display Boys, Costa Mesa, Calif.