Interactive Displays

Paul Flum Ideas Inc.
Surge Hockey 3-in-1 Iceman
Coca-Cola Co.
Comments: The design of this display features an interactive hockey game on top of an ice cooler. The lid replicates a hockey arena, complete with an ice rink, fans in the stands and players. The Surge and NHL logos were featured prominently on the ice and on the side of the lid. This created the awareness of the Surge/NHL alliance.

Mirro Products Co.
Uniroyal Tire
Comments: To provide an attention grabbing promotional vehicle, this display was designed to illustrate how the company's tires prevent flats. A puncture mechanism was designed to replicate what happens when driving over a nail. When the lever arm is depressed, it forces a hardened masonry nail through the tire casing. The sealant present inside the tire clings to the nail. When the nail is withdrawn, the sealant seals the puncture. To date, displays have been sent to 700 stores, 200 more than initially anticipated.

Product: CDs and cassettes
Number of displays: 800
P-O-P company: Brookdale Plastics, Minneapolis
Distribution: Mass merchants, drugstores and supermarket chains
Introduction: June 1999
Duration: Permanent
Construction: Molded plastic with electronic components
Display set-up: Retail staff
Metacom Music has created new interactive kiosks that replace its collection of nature sounds with mood music for the home.

Core Merchandising Ltd.
Northsound Music Group
Comments: The modular vacuum-formed pod and extrusion construction allowed for graphic areas while enabling multiple size configuration displays to be made from the same elements. Costs of the displays were reduced by 20% and the client obtained placement in non-traditional music stores. It effectively increased sales velocity in existing accounts by 15%.

Secret Agent Technologies
Brown Forman Wines

Client: Word Entertainment, Nashville, Tenn.
Products Promoted: Everland Music audio and video product line
Marketing Strategy: A touchscreen monitor and high-quality stereo speakers spur consumer interaction with the kiosk. A high-speed modem combines with state-of-the-art software to facilitate online incremental updates. Consumers can sample both video and audio products in a dynamic setting.
Introduction: November 1999
Number of Displays: 350
Distribution: Christian retail stores nationwide

Client: ObjectSoft Corp., Hackensack, N.J.
Product Promoted: FastTake Video Kiosk
Objective: To promote video rentals and sales by providing a searchable database of more than 7,000 movies, games and CD-ROM titles. Summaries of each movie and trailers can be viewed for up to 500 movies.
Introduction: March 1999
P-O-P Company: Kiosk Information Systems, Broomfield, Colo.