Interactive Displays

Client: EV Global Motors Co., Los Angeles
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: A display was needed to introduce a new "electric bike" in auto dealerships. It also needed to increase brand awareness of the new product venture and educate consumers about the benefits of the bike. The design of the display had to allow consumers to be able to lift the bike off the display to test it.

Client: Wal-Mart for JCI, AC Delco and GNB, Bentonville. Ark.
Products Promoted: Automotive parts
Marketing Strategy: The interactive kiosk provides specific product information to ease the buying process. It helps alleviate the need for printed catalogs and helps simplify the data update process.
Introduction: January 1999
Number of Displays: 900
Distribution: Wal-Mart stores
Construction/Materials: Case metal, computer hardware
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Unilever HPC, Greenwich, Conn.
Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
Introduction: January 2000
Number of Displays: 1,000
Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips

Product: Full line of DaimlerChrysler automobiles
Number of displays: 180
P-O-P company: Visual Productions Inc. (co-design and manufacture), Troy, Mich.
Introduction: September 1999
Duration: Permanent
Construction: Metal frame; molded plastic exterior; 15-inch touchscreen LCD monitor; thermal printer; CPU; speakers and sub-woofers; retractable luggage-style handle; wheels
Display set-up: Product managers

Client: Hasbro, Beverly, Mass.
Product Promoted: Hasbro interactive games
Objective: To increase product sales through the use of interactive electronic displays that draw customers to the display and give them the opportunity to view the games.
Introduction: November 1999
Number of Displays: 70
Construction/Materials: Interactive shelf TV video displays
P-O-P Company: Point-of-Purchase Television, Portland, Ore.

Client: Mattel Toys
Producer: Frank Mayer & Associates Inc.
Comments: According to the company, many accounts would not have taken on this product without the help of a display to explain the features and benefits. Prime space was secured for both the product and the display in 90% of all retail locations. Virtually all of the displays that were ordered have been placed. Sell-in exceeded planned goals by 47%.