Interactive Displays

Client: APBI interactive kiosk systems, Alexandria, Va.
Products Promoted: Photo stickers on various computer-simulated backgrounds
Objective: This user-friendly display can accommodate more than one customer at a time. It creates interest in the sticker station technology while housing the computer hardware in a protective, secure environment. Interchangeable graphics enable the display to fit into any retail environment
Introduction: October 1997

Product: Turn & Pull alarm watches
Number of displays: 500 to 1,000 of each piece
P-O-P companies: International Display (merchandiser), Pawtucket, R.I.; McCoy Ltd. (static cling), Torrington, Conn.; Algar Plastics Ltd. (acrylic image holder), Saint Laurent, Quebec; Horton Printing (image holder and countercard), Meriden, Conn.
Distribution: Mass merchants
Introduction: May 1998
Duration: Temporary
Construction: Acrylic (merchandiser and image holder); cardstock (countercard)

Client: Nevada Bob's, Reno, Nev.
Products Promoted: Various golf companies and their products
Objective: To use interactive video to promote top-quality brands of golf accessories to enhance the shopping experience and improve store traffic.
Construction/Materials: ViewScan, a video on-demand playback system, features a compact steel module, high-fidelity stereo speakers, and a large touch-sensitive graphic area with buttons for thirteen golf products.
P-O-P Company: Telescan Systems Inc., Burlingame, Calif.

Client: Spalding Sports Worldwide Inc., Chicopee, Mass.
Products Promoted: Golf clubs
Objective: To educate the customer about the clubs' technology, pro tour presence and custom fitting as well as reduce customer intimidation when buying a golf club.

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Cosmetic Company: Helen of Troy/Revlon, El Paso, Texas
Products: Revlon Nail Enhancer/Nail Tip Profiles
Objective: To attract women to the nail section and to educate them on how to size their hands to get the perfect fitting nail tip. Showing the different shapes in an interactive way also lets women determine what style nail they like best on their hands.
Distribution: Drugstores, mass merchants, supermarkets
Introduction: July 1997
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Sony Computer Entertainment America, Foster City, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Size of Run: 500
Objective: This flagship interactive display for Sony PlayStation allows consumers to experience the PlayStation game console, 3-D graphics and stereo sound.