Interactive Displays

Client: Bell Atlantic Mobile
Producer: Telescan Systems Inc.
Comments: This display features ViewScan Internal, a self-contained interactive video module. It includes a touch-sensitive graphic with buttons for twelve Bell Atlantic Mobile products and services. All the video is stored on a CD. The unit counts the number of customer interactions and product references.

Client: Hasbro, Pawtucket, R.I.
Products promoted: The full line of Hasbro games and puzzles
Category management strategy: With an easy-to-use rotary dial, the Interactive Game Selection Center simplifies decision-making by narrowing down three choices: age, price point or alphabetical selection.
Retailer: Mass merchants
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 1,000
Date of introduction: Still in test markets

Product: Superfeet footbeds (athletic shoe inserts)
Number of displays: 500 sizers, 250 floorstands
P-O-P companies: The Loomis Co. (sizer), Seattle; CTA Fixtures Inc. (floorstand), Ontario, Calif.; Kirwin Communications (graphic design), Park City, Utah
Distribution: Sporting goods specialty stores
Introduction: July 1998
Duration: Permanent
Construction: Thermoformed ABS, pressboard, Kydex (sizer); laminated wood, acrylic, casters (floorstand)

Client: Sega of America, Redwood City, Calif.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: Standing more than seven feet tall, the unit attracts consumers with bold graphics and a high-tech look and allows them to experience the Sega Saturn platform through trial.

Product: Notebook computers
P-O-P company: Geron, Markham, Ontario
Distribution: Computer City stores in Canada
Introduction: June 1998
Duration: Permanent
Construction: Painted MDF, metal, foam PVC, poster frames, acrylic signage, fluorescent lighting
This interactive endcap showcases Toshiba's notebook computers in a powerful way in Canada's Computer City stores.