Interactive Displays

Client: ObjectSoft Corp., Hackensack, N.J.
Product Promoted: FastTake Video Kiosk
Objective: To promote video rentals and sales by providing a searchable database of more than 7,000 movies, games and CD-ROM titles. Summaries of each movie and trailers can be viewed for up to 500 movies.
Introduction: March 1999
P-O-P Company: Kiosk Information Systems, Broomfield, Colo.

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago

Client: P.S. Professional, St. Petersburg, Fla.
Products Promoted: CDs
Objective: The upscale listening station offers a modern way to shop for CDs. Customers can locate a CD of their choice and use the headphones to "try before they buy."
Introduction: July 1998
Construction/Materials: Acrylic and 12-gauge steel
P-O-P Company: Lingo Manufacturing Co., Florence, Ky.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.

Client: Harman Consumer Group, Woodbury, N.Y.
Products Promoted: JBL Speakers
Objective: The display complements an advertising campaign for the new ARC series speakers. It's the only interactive home theatre featured in Price-Costco warehouse clubs and potential customers can get a free demonstration.
Introduction: July 1998
Construction/Materials: Melamine steel tubing, acrylic, four-color graphics, custom-engineered circuit board
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Brookdale Plastics, Plymouth, Minn., won an award for its Metacom Meijer's Music Station recently. It was recognized as the best in the heavy-gauge - thermoformed assembly category.
   The interactive unit was designed to enhance the sale of CDs and cassettes and features a touchscreen that enables the consumer to sample music from a variety of titles. The unit is further enhanced with backlit transparencies and metallized vacuum-formed parts.

Client: Audi of America, Auburn Hills, Mich.
Producer: DCI Marketing, Milwaukee
Marketing Objective: To create an interactive, easy-to-use information center encased in a high-tech unit that would invite customer participation. The center needed to be easily updatable and versatile enough to fit a variety of dealership configurations.

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.

Client: Exide Corp., Reading, Pa.
Distribution: Mass merchants
Size of Run: 350
Producer: DCI Marketing, Milwaukee
Division: Permanent, Interactive
Objectives: In-store research indicated that at least one customer per day abandoned the average $39 automotive battery purchase due to lack of assistance at the point-of-sale. To increase sales, the industry's first multimedia, interactive automotive battery merchandising system was designed, according to the company.