Interactive Displays

Client: PepsiCo, Purchase, N.Y.
Producer: The Display Connection, Moonachie, N.J.
Comments: This compact but sturdy corrugated unit features double wall construction with aluminum tubing shelf supports. A battery-operated, microchip-based listening station allows consumers to sample 20-second samples of music for a custom CD offered during the promotion.

Client: Musicale Explosion, Atlanta
Products Promoted: CDs
Objective: The Music Browser Network was designed to allow customers to preview music CDs without the need to open product. The system supports up to 32 listening stations.
Introduction: June 2000
Construction/Materials: Powder-coated steel, computer and radio equipment
P-O-P Company: In Control Systems Inc., Lewisville, Texas

Client: IBM, Norcross, Ga.
Distribution: Various stores, including bridal and gift registry
Size of Run: 385
Producer: AG Industries, Cleveland
Division: Permanent, Interactive
Objectives: This kiosk was designed to be used in a variety of retail settings. Its slim line shape means it can fit into many locations. It supports the all-in-one touch-screen/processor concept, credit card reader, printer, scanner and/or signature capture. Applications include bridal and gift registry, couponing, gift cards, and Web access in department stores.

Client: GE Appliance Division, Louisville, Ky.
Distribution: Lowe's, The Home Depot and others
Size of Run: 500
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Home and Garden: Household Appliances

Client: ObjectSoft Corp., Hackensack, N.J.
Distribution: Movie rental outlet
Size of Run: 430
Producer: AG Industries, Cleveland
Division: Permanent, Entertainment and Computers: Movies, Tapes, Records, CDs
Objectives: The kiosk encourages customers to purchase more videos by allowing them to preview movie trailers and search a huge database of movie titles by key word, subject or actor. It boosts customer satisfaction by helping time-pressed employees find obscure or older videos.

Maytag attaches interactive display units (with electronic voiceboxes) to its refrigerator doors to highlight its ClimateZone Drawers.
Producer: Sandy Inc.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Just The Hits Interactive Display
Marketer: Metacom Music
Producer: Meyers Printing, Minneapolis, Minn.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Interactive Displays or Kiosks
Campaign: Microsoft MS Internet Center of Radio Shack
Marketer: Microsoft Corp.
Producer: HMG Worldwide, N.Y.
The goal was to showcase MSN as the easiest way to take advantage of the Web. The kiosk also had to be flexible enough to house various products for cross-sell opportunities. Multiple graphic panels allow for colorful and engaging messaging that can easily be changed out for updates and promotions. The use of mixed materials made it durable.