Interactive Displays

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Size of Run: 2,205
Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: DK Publishing
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,050
Comments: To highlight the types of information in DK's medical guide, the header on this display features button-activated audio clips explaining various parts of the human anatomy. Unusual interactivity for a corrugated display, the messages keep consumers engaged with the product.

Client: General Motors, Detroit
Products Promoted: GM vehicles
Comments: Dynamic, full-motion video highlights technical vehicle information in this interactive kiosk.
Introduction: September 2000
Size of Run: 3,200
Construction/Materials: Laminated wood, vacuum-formed bezel, metal, plastic and electronic components
P-O-P Company: DCI Marketing, Milwaukee

Product: Linea lighting fixture
Number of display: 300
P-O-P company: Rapid Display, Union City, Calif.
Introduction: June 2000
Duration: Semipermanent
Construction: Brushed aluminum, acrylic, lithography, electronics
Display set-up: Field sales staff, retail staff
Cooper Lighting introduced its Linea lighting system with a countertop display that allows customers to turn on the fixtures to see the directional lighting power they offer.

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software

Client: Kaleidoscope Inc., Sussex, Wis.
Comments: Potential customers can turn on the sample light in this interactive countertop display. Supporting text and graphics explain that the lights recharge by sunlight, require no wiring and cost nothing to operate.
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Unicru/Decision Point Systems, Beaverton, Ore.
Producer: Frank Mayer & Associates, Grafton, Wis.
Comments: This rotationally molded plastic and fabricated metal kiosk allows prospective retail employees to apply for jobs at the store. Web technology allows the retailer to receive HR qualifications within 15 minutes. Each unit is designed with custom graphics unique to the retail chain.