Interactive Displays

Client: Johnson & Johnson Personal Products Co., Skillman, N.J.
Comments: A wide variety of colors and textured materials used in this floorstand combined to highlight the tactile advantages of the Reach Squeeze toothbrush. The display invites consumers to squeeze the handle of a sample toothbrush to understand the product's benefits.
Introduction: July 2001 Size of Run: 2,500
Construction/Materials: Injection-molded trays, litho-mounted foamboard, corrugate, SBS, and single-face wave flute
P-O-P company: Smurfit-Stone Display Group, Cincinnati

Product: Malibu Rum
Number of displays: 663 crate displays, 322 funhouse mirrors
P-O-P company: Great Northern Corp., Racine, Wis.
Distribution: Off-premise (crate display), on-premise (funhouse mirror)
Introduction: January 2002 (crate display), February 2002 (funhouse mirror)
Duration: Permanent
Construction: Fabricated wood, dowels, buttons and two-color screen-printing (crate display); vacuum-formed styrene mirror frame, hardboard easel, flexible mirror (funhouse mirror)
Display set-up: Retail staff

Client: K'NEX Industries, Hatfield, Pa.
Size of Run: 1,000
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Semi-Permanent, Toys and Accessories
Comments: The shelf glorifier draws attention by making the actual sounds of the roller coaster toy. The bright graphics and LED lights add to the excitement.

GE updated its Comparator interactive display with a new version that demonstrates its Reveal light bulb. (The old display is to the right, while the new display is below.)
Producer: Display Technologies, College Point, N.Y.

Client: Spalding Sports Worldwide, Chicopee, Mass.
Product Promoted: Infusion basketball
Comments: Designed to be used on a gondola shelf near the product, this demonstrator invites customers to try the micropump that is built into the Infusion basketball.
Introduction: May 2001
Size of Run: 1,100
Construction/Materials: Injection-molded ABS, hot-stamped and textured basketball, air pressure gauge
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Kiosks located in Vans skateparks and retail outlets allow users to access the Vans Web site for information about the company's products, skateparks, dealers and events. More than 30 were produced.
Producer: Kiosk Information Systems, Broomfield, Colo.

Client: Unilever HPC, New York
Products Promoted: Dove body wash
Comments: Six buttons at the top of this interactive merchandiser for Dove products list various skin types and desired looks. When a consumer pushes one of the buttons, the suggested products light up and provide further information to aid product selection.
Introduction: March 2001
Size of Run: 250
Construction/Materials: Injection-molded housing, four-color graphics, illuminated buttons
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Product: Game Boy Advance
Number of display: 10,000
P-O-P campanies: Frank Mayer & Associates, Grafton, Wis.; Imagicorps, Redmond, Wash.; RTC Industries, Rolling Meadows, Ill.
Distribution: Mass merchants, toy stores, consumer electronics store and software specialty stores
Introduction: April 2001
Duration: Permanent
Construction: Black chrome metal
Display set-up: Retail staff

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Size of Run: 2,205
Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.